+ Site Statistics
+ Search Articles
+ PDF Full Text Service
How our service works
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ Translate
+ Recently Requested

The finance/marketing interface in hospitals

The finance/marketing interface in hospitals

Health Care Strategic Management 5(1): 11-15

Almost half of U.S. hospitals now have a marketing function. This new senior level function impacts the roles, responsibilities and routines of other functions. Hospital marketing's impact on planning and public relations have been addressed. This article discusses why the transition to aggressive marketing will affect finance and how the two functions might forge a working partnership.

Please choose payment method:

(PDF emailed within 1 workday: $29.90)

Accession: 047644452

Download citation: RISBibTeXText

PMID: 10281295

Related references

A survey: finance and marketing relationships in hospitals. Healthcare Financial Management 40(4): 54-58, 1986

Pledge as a source of marketing finance for improving the agricultural marketing system: a study based on Bihar evidence. Indian Journal of Agricultural Marketing 4(1): 40-46, 1990

Following the tracks of marketing dollars. Database marketing gives three hospitals a marketing edge. Profiles in Healthcare Marketing: 2-13, 1992

Rural marketing and finance. 1947

Marketing, subsidies, finance. Meheszet 25 (2) 25-26, 1977

Hospital finance and marketing. Journal of Health Care Marketing 10(3): 56-59, 1990

Marketing specialty hospitals in the 1990s: making patients the best marketing spokespeople. Hospital Materiel Management Quarterly 13(2): 18-21, 1991

Hospital marketing: characterization of marketing actions in private hospitals in the city of São Paulo - Brazil. World Hospitals and Health Services 46(4): 30-33, 2011

Finance for marketing groups and co-operatives. Farm Management 3(2): 83-91, 1976

The strategic linkage of marketing & finance. Healthcare Forum Journal 32(2): 36-41, 1989

Park tourism: marketing and finance. Tourism in national parks and protected areas: planning and management: 255-273, 2002

Hospitals Will Help Finance The J.C.A.H. Modern Hospital 101: 83-84, 1963

Marketing finance for horticultural crops: its need and requirements. Indian Journal of Agricultural Marketing 4(1): 27-33, 1990

Finance and marketing: birth of a profitable relationship. Healthcare Financial Management 41(12): 25-7, 30, 32, 1987

Finance opportunities in agricultural production and marketing. Karadeniz bolgesinde tarmsal uretim ve pazarlama sempozyumu, 15-16 ekim ' 99, Buyuk Otel Samsun, Turkey: 138-143, 1999