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The growing threat of AIDS: how marketers must respond

The growing threat of AIDS: how marketers must respond

Journal of Health Care Marketing 10(3): 61-3; Discussion 64-6

The authors attempt to expand the dialogue between the health care industry and the marketing discipline on perhaps the most crucial issue facing health care marketers today--AIDS. They offer a critique of a JHCM article by Ronald Paul Hill. Their intent is to prompt a reconsideration of the normative propositions Hill suggests for health care marketers in response to the AIDS crisis.

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Accession: 047651445

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PMID: 10107473

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