+ Site Statistics
References:
54,258,434
Abstracts:
29,560,870
PMIDs:
28,072,757
+ Search Articles
+ PDF Full Text Service
How our service works
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ Translate
+ Recently Requested

Ethics in public health research: masters of marketing: bringing private sector skills to public health partnerships



Ethics in public health research: masters of marketing: bringing private sector skills to public health partnerships



American Journal of Public Health 97(4): 634-641



Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public-Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included how to (1) understand consumer motivation, (2) employ 1 single unifying idea, (3) plan for effective reach, and (4) ensure effectiveness before national launch. After the first marketing program, 71% of Ghanaian mothers knew the television ad and the reported rates of handwashing with soap increased. Conditions for the expansion of such partnerships include a wider appreciation of what consumer marketing is, what it can do for public health, and the potential benefits to industry. Although there are practical and philosophical difficulties, there are many opportunities for such partnerships.

Please choose payment method:






(PDF emailed within 0-6 h: $19.90)

Accession: 048985595

Download citation: RISBibTeXText

PMID: 17329646

DOI: 10.2105/ajph.2006.090589


Related references

Ethics in public health research: a research protocol to evaluate the effectiveness of public-private partnerships as a means to improve health and welfare systems worldwide. American Journal of Public Health 97(1): 19-25, 2006

Workshop on Public Health Law and Ethics I & II: The Challenge of Public/Private Partnerships (PPPs). Journal of Law, Medicine & Ethics 31(Suppl. S4): 90-93, 2003

Workshop on public health law and ethics I & II: The challenge of public/private partnerships (PPPs). Journal of Law, Medicine and Ethics 31(4 Suppl.): 90-93, 2004

Public-private partnerships in public health research: does it work and if yes, how?. European Journal of Public Health 22(2): 165-166, 2013

Public-private partnerships in the Potuguese health sector. World Hospitals and Health Services 46(1): 6-9, 2010

Public-Private Partnerships in the health sector: the Danish experience. Health Economics, Policy, and Law 3(Pt 2): 141-163, 2008

Cross-sector partnerships and public health: challenges and opportunities for addressing obesity and noncommunicable diseases through engagement with the private sector. Annual Review of Public Health 36: 255-271, 2016

Toward a systemic ethics of public-private partnerships related to food and health. Kennedy Institute of Ethics Journal 24(3): 267-299, 2015

Private sector health care organizations and essential public health services: potential effects on the practice of local public health. Journal of Public Health Management and Practice 4(1): 36-44, 1997

Public-private partnerships (PPPs) in the health sector: global processes and national dynamics. Cadernos de Saude Publica 33Suppl 2(Suppl 2): E00197316, 2017

Ethics in public health research: privacy and public health at risk: public health confidentiality in the digital age. American Journal of Public Health 98(5): 793-801, 2008

Public-private health sector partnerships for STD control in South Africa - perspectives from the Hlabisa experience. SAMJ South African Medical Journal 91(6): 517-520, 2001

Educating the future public health workforce: do schools of public health teach students about the private sector?. Journal of Public Health Management and Practice 19(1): 47-52, 2013

The Public Health Innovation Model: Merging Private Sector Processes with Public Health Strengths. Frontiers in Public Health 5: 192, 2017

Beyond Research Ethics: Novel Approaches of 3 Major Public Health Institutions to Provide Ethics Input on Public Health Practice Activities. Journal of Public Health Management and Practice 2018, 2018