+ Most Popular
Cunninghamia lanceolata plantations in China
Mammalian lairs in paleo ecological studies and palynology
Studies on technological possibilities in utilization of anhydrous milk fat for production of recombined butter-like products
Should right-sided fibroelastomas be operated upon?
Large esophageal lipoma
Apoptosis in the mammalian thymus during normal histogenesis and under various in vitro and in vivo experimental conditions
Poissons characoides nouveaux ou non signales de l'Ilha do Bananal, Bresil
Desensitizing efficacy of Colgate Sensitive Maximum Strength and Fresh Mint Sensodyne dentifrices
Administration of fluid by subcutaneous infusion: revival of a forgotten method
Tundra mosquito control - an impossible dream?
Schizophrenia for primary care providers: how to contribute to the care of a vulnerable patient population
Geochemical pattern analysis; method of describing the Southeastern limestone regional aquifer system
Incidence of low birth weights in a hospital of Mexico City
Graded management intensity of grassland systems for enhancing floristic diversity
Microbiology and biochemistry of cheese and fermented milk
The ember tetra: a new pygmy characid tetra from the Rio das Mortes, Brazil, Hyphessobrycon amandae sp. n. (Pisces, Characoidei)
Risk factors of contrast-induced nephropathy in patients after coronary artery intervention
Renovation of onsite domestic wastewater in a poorly drained soil
Observations of the propagation velocity and formation mechanism of burst fractures caused by gunshot
Systolic blood pressure in a population of infants in the first year of life: the Brompton study
Haematological studies in rats fed with metanil yellow
Studies on pasteurellosis. I. A new species of Pasteurella encountered in chronic fowl cholera
Dormancy breaking and germination of Acacia salicina Lindl. seeds
therapy of lupus nephritis. a two-year prospective study

The Turning Point Social Marketing National Excellence Collaborative: integrating social marketing into routine public health practice

The Turning Point Social Marketing National Excellence Collaborative: integrating social marketing into routine public health practice

Journal of Public Health Management and Practice: Jphmp 11(2): 131-138

ISSN/ISBN: 1078-4659

PMID: 15711443

Social marketing can be an effective tool for achieving public health goals. Social marketing uses concepts from commercial marketing to plan and implement programs designed to bring about behavior change that will benefit individuals and society. Although social marketing principles have been used to address public health problems, efforts have been dominated by message-based, promotion-only strategies, and effective implementation has been hampered by both lack of understanding of and use of all of the components of a social marketing approach and lack of training. The Turning Point initiative's Social Marketing National Excellence Collaborative (SMNEC) was established to promote social marketing principles and practices to improve public health across the nation. After 4 years, the Collaborative's work has resulted in improved understanding of social marketing among participating members and the development of new tools to strengthen the social marketing skills among public health practitioners. The Collaborative has also made advances in incorporating and institutionalizing the practice of social marketing within public health in participating states.

Please choose payment method:

(PDF emailed within 1 workday: $29.90)

Accession: 050561519

Download citation: RISBibTeXText

Related references

Integrating cell phones and mobile technologies into public health practice: a social marketing perspective. Health Promotion Practice 10(4): 490-494, 2009

Le marketing au concret Le cas du drame social du travail des chargés d'études marketing en grandes entreprises - Marketing looked at concretely. The case of the social drama of work of marketing studies experts in large companies. Recherches Sociologiques et Anthropologiques 41(1): 125-141, 2010

Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention. American Journal of Public Health (1971) 100(4): 727-734, 2010

Marketing public health through older adult volunteering: Experience Corps as a social marketing intervention. American Journal of Public Health 100(4): 727-734, 2010

Social Marketing and Public Health: Theory and Practice. Journal of Public Health 33(4): 634-634, 2011

The nature, development and contribution of social marketing to public health practice since 2004 in England. Perspectives in Public Health 129(6): 262-267, 2009

Integrating social media in the marketing mix: the case of Best Practice. Learned Publishing 25(1): 17-20, 2012

Social marketing for public health. Health Affairs 12(2): 104-119, 1993

Social marketing in public health. Annual Review of Public Health 26: 319-339, 2005

Social marketing and public health. Annali di Igiene: Medicina Preventiva e di Comunita 25(3): 247-262, 2013

Integrating a Social Determinants of Health Approach into Public Health Practice: A Five-Year Perspective of Actions Implemented by CDC's National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention. Public Health Reports 128(6 Suppl 3): 5-11, 2013

Integrating social media and social marketing: a four-step process. Health Promotion Practice 13(2): 165-168, 2012

Social Marketing - Verführung zum gesundheitsbewussten Verhalten? - Social Marketing - Seduction with the Aim of Healthy Behavior?. das Gesundheitswesen (Stuttgart. Thieme) 72(1): 54-62, 2010

Social marketing: its place in public health. Annual Review of Public Health 13: 341-362, 1992

Social marketing and public health intervention. Health Education Quarterly 15(3): 299-315, 1988