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Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework

Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework

Health Promotion Practice 9(4 Suppl.): 13s-17s

During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility--which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment--are essential elements of persuasive communication.

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Accession: 052838709

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PMID: 18936255

DOI: 10.1177/1524839908325267

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