EurekaMag
+ Translate
+ Most Popular
The pigeon tick (Argas reflexus): its biology, ecology, and epidemiological aspects
Prevalence of hemoglobin abnormalities in Kebili (Tunisian South)
Lipogranuloma: a preventable complication of dacryocystorhinostomy
Value of basal plasma cortisol assays in the assessment of pituitary-adrenal insufficiency
Bees from the Belgian Congo. The acraensis group of Anthophora
Placing gingival retraction cord
Total serum IgE, allergy skin testing, and the radioallergosorbent test for the diagnosis of allergy in asthmatic children
Acariens plumicoles Analgesoidea parasites des oiseaux du Maroc
Injuries of terminal phalanges of the fingers in children
Biology of flowering and nectar production in pear (Pyrus communis)
Das Reliktvorkommen der Aspisviper (Vipera aspis L.) im Schwarzwald
Hydrological modelling of drained blanket peatland
Pathologic morphology and clinical significance of the anomalous origin of the left circumflex coronary artery from the right coronary artery. General review and autopsy analysis of 30 cases
Cyto genetic analyses of lymphocyte cultures after exposure to calcium cyclamate
Axelrodia riesei, a new characoid fish from Upper Rio Meta in Colombia With remarks concerning the genus Axelrodia and description of a similar, sympatric, Hyphessobrycon-species
Favorable evolution of a case of tuberculosis of pancreas under antibiotic action
RIFM fragrance ingredient safety assessment, Valencene, CAS Registry Number 4630-07-3
Parenteral microemulsions: an overview
Temperate pasture: management for grazing and conservation
Evaluation of a new coprocessed compound based on lactose and maize starch for tablet formulation
Thermal expansion and cracking of three confined water-saturated igneous rocks to 800C
Revision of the genera of the tribe Stigmoderini (Coleoptera: Buprestidae) a discussion of phylogenetic relationships
Anal tuberculosis. Report of a case
Gastric tuberculosis in the past and present
Adaptive responses of the cardiovascular system to prolonged spaceflight conditions: assessment with Holter monitoring

Food safety and consumer willingness to pay for certified traceable food in China


Food safety and consumer willingness to pay for certified traceable food in China



Journal of the Science of Food and Agriculture 90(8): 1368-1373



ISSN/ISBN: 0022-5142

PMID: 20474057

DOI: 10.1002/jsfa.3985

The September 2008 melamine outbreak in China has adversely affected perceptions of food safety among consumers. This paper presents a survey of the perception of food safety and willingness to pay for certified traceable (CT) food among the citizens of Jiangsu Province. It presents the critical necessity of establishing a food traceability system (FTS) to address possible similar outbreaks in the future. The results show that 36% of the respondents are strongly dissatisfied with food safety conditions in the province. Only 37% of the respondents have heard of FTS. Among the respondents who chose to buy CT food, 32% were unwilling to shoulder the extra cost. The consumers' overall satisfaction with food safety, awareness of FTS, gender, age, educational level and income are the main determinants of Chinese consumers' willingness to pay for CT food. Based on the results, it is proposed that the Chinese government pay attention to the mentality of its citizens when establishing an FTS and take measures to lift consumers' willingness to pay for CT food. Results of this study will provide valuable insights to developing countries.

Please choose payment method:






(PDF emailed within 0-6 h: $19.90)

Accession: 053278046

Download citation: RISBibTeXText

Related references

Factors Affecting Consumer Willingness to Pay for Certified Traceable Food in Jiangsu Province of China. Canadian Journal of Agricultural Economics-Revue Canadienne D 60(3): 317-333, 2012

Consumer Willingness to Pay for Food Safety in Shanghai China: A Case Study of Gap-Certified Milk. Journal of the Faculty of Agriculture Kyushu University 58(2): 467-473, 2013

Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China. International Journal of Environmental Research and Public Health 17(1), 2019

Consumer preference and willingness to pay for an officially certified quality label: Implications for traditional food producers. Agricultura Tecnica 67(3): 300-308, 2007

Barriers and benefits to the adoption of a third party certified food safety management system in the food processing sector in Shanghai, China. Food Control 62: 89-96, 2016

Food Safety Management Systems, Certified Food Protection Managers, and Compliance with Food Safety Practices Associated with the Control of Listeria monocytogenes in Foods at Restaurants. Journal of Food Protection 82(7): 1116-1123, 2019

Consumer vs. citizen willingness to pay for restaurant food safety. Food Policy 49: 160-166, 2014

Consumer willingness to pay for food safety: results from a survey on peaches. Acta Horticulturae 429: 157-164, 1996

Market simulation of traceable food in China based on conjoint-value analysis: a traceable case of pork. International Food and Agribusiness Management Review 23(5): 735-746, 2020

Relating consumer willingness-to-pay for food safety to risk tolerance: an experimental approach. Canadian Journal of Agricultural Economics 53(2/3): 249-263, 2005

German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes. Journal of Agricultural Economics 68(2): 451-470, 2017

Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis. International Journal of Consumer Studies 36(4): 394-400, 2012

The Immediate Influence of a Food Safety Incident on Japanese Consumers Food Choice Decisions and Willingness to Pay for Safer Food. Human and Ecological Risk Assessment An International Journal 20(4): 1099-1112, 2014

The acceptability of certified traceable food among Chinese consumers. British Food Journal 113(4): 519-534, 2011

Consumer willingness to pay for food safety interventions: The role of message framing and issue involvement. Food Policy 86: 101726, 2019