+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ PDF Full Text
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Translate
+ Recently Requested

Twitter Influence on UK Vaccination and Antiviral Uptake during the 2009 H1N1 Pandemic

Twitter Influence on UK Vaccination and Antiviral Uptake during the 2009 H1N1 Pandemic

Frontiers in Public Health 4: 26

Information exchange via Twitter and other forms of social media make public health communication more complex as citizens play an increasingly influential role in shaping acceptable or desired health behaviors. Taking the case of the 2009-2010 H1N1 pandemic, we explore in detail the dissemination of H1N1-related advice in the UK through Twitter to see how it was used to discourage or encourage vaccine and antiviral uptake. In three stages we conducted (1) an analysis of general content, retweeting patterns, and URL sharing, (2) a discourse analysis of the public evaluation of press releases and (3) a template analysis of conversations around vaccine and antiviral uptake, using Protection Motivation Theory (PMT) as a way of understanding how the public weighed the costs and benefits. Network analysis of retweets showed that information from official sources predominated. Analysing the spread of significant messages through Twitter showed that most content was descriptive but there was some criticism of health authorities. A detailed analysis of responses to press releases revealed some scepticism over the economic beneficiaries of vaccination, that served to undermine public trust. Finally, the conversational analysis showed the influence of peers when weighing up the risks and benefits of medication. Most tweets linked to reliable sources, however Twitter was used to discuss both individual and health authority motivations to vaccinate. The PMT framework describes the ways individuals assessed the threat of the H1N1 pandemic, weighing this against the perceived cost of taking medication. These findings offer some valuable insights for social media communication practices in future pandemics.

(PDF emailed within 0-6 h: $19.90)

Accession: 059181617

Download citation: RISBibTeXText

PMID: 26942174

DOI: 10.3389/fpubh.2016.00026

Related references

The Influence of Hispanic Ethnicity and Nativity Status on 2009 H1N1 Pandemic Vaccination Uptake in the United States. Journal of Immigrant and Minority Health 20(3): 561-568, 2017

Predictors of the timing of vaccination uptake: The 2009 influenza pandemic (H1N1) in Montreal. American Journal of Preventive Medicine 45(5): 622-628, 2014

2009 H1N1 vaccination by pregnant women during the 2009-10 H1N1 influenza pandemic. American Journal of Obstetrics and Gynecology 206(4): 339.E1-8, 2012

Novel insights into views towards H1N1 during the 2009 Pandemic: a thematic analysis of Twitter data. Health Information and Libraries Journal 2019, 2019

Comparison of neutralizing antibody and cell-mediated immune responses to pandemic H1N1 2009 influenza virus before and after H1N1 2009 influenza vaccination of elderly subjects and healthcare workers. International Journal of Infectious Diseases 16(8): E621-E627, 2013

Effect of vaccines and antivirals during the major 2009 A(H1N1) pandemic wave in Norway--and the influence of vaccination timing. Plos One 7(1): E30018, 2012

Seroconversion of 2009 pandemic influenza A (H1N1) vaccination in kidney transplant patients and the influence of different risk factors. Transplant Infectious Disease 15(6): 612-618, 2014

Factors influencing uptake of influenza vaccine amongst healthcare workers in a regional center after the A(H1N1) 2009 pandemic: lessons for improving vaccination rates. International Journal of Risk and Safety in Medicine 23(4): 249-254, 2012

Pandemic influenza A(H1N1)pdm09 seroprevalence in Sweden before and after the pandemic and the vaccination campaign in 2009. Plos One 7(12): E53511, 2013

Predictors of self and parental vaccination decisions in England during the 2009 H1N1 pandemic: Analysis of the Flu Watch pandemic cohort data. Vaccine 35(31): 3875-3882, 2017

The vaccination campaign against 2009 pandemic influenza A(H1N1) and its continued importance in view of the uncertainty surrounding the risk associated with the pandemic. Euro Surveillance 15(3), 2010

Factors associated with 2009 pandemic influenza A (H1N1) vaccination acceptance among university students from India during the post-pandemic phase. Bmc Infectious Diseases 11(): 205-205, 2011

Workplace efforts to promote influenza vaccination among healthcare personnel and their association with uptake during the 2009 pandemic influenza A (H1N1). Vaccine 29(16): 2978-2985, 2011

Pandemic influenza vaccination during pregnancy: an investigation of vaccine uptake during the 2009/10 pandemic vaccination campaign in Great Britain. Human Vaccines and Immunotherapeutics 9(4): 917-923, 2014

Impact of medical and behavioural factors on influenza-like illness, healthcare-seeking, and antiviral treatment during the 2009 H1N1 pandemic: USA, 2009-2010. Epidemiology and Infection 142(1): 114-125, 2014