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The Effect of Customer Value, Customer Satisfaction, and Switching Costs on Customer Loyalty: An Empirical Study of Hypermarkets in Taiwan

Tsai, M-Tien; Tsai, C-Lin; Chang, H-Chao

Social Behavior and Personality An International Journal 38(6): 729-740

2010


DOI: 10.2224/sbp.2010.38.6.729
Accession: 063995967


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