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Value Chain and Typicity Analysis in Jaen Mountain Olive Oil, Spain

Value Chain and Typicity Analysis in Jaen Mountain Olive Oil, Spain

New Medit 14(3): 50-60

Traditional mountain olive groves on slopes greater than 15%, non-irrigated and low-yielding - constitute 40% of the Jaen olive cultivation land. We estimate the profitability of the Jaen's olive oil value chain and its spatial differentiation, segmenting the analysis by: types of cultivation systems; its location in mountain or lowland areas; phases of the supply chains; and bulk and bottled oil chains. A first objective is to examine the competitive disadvantages of local mountain olive oil systems, verifying that a great majority of the mountain oils have a negative private profitability. Another objective is to prove if mountain oils present characteristics of typicity, compared to lowland oils, which may generate marketing-mix attributes that enhance obtaining differentiation-related income. Special attention is paid to designation of origin and organic farming labels.

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