The influence of customer loyalty program design on the relationship between customer motives and value perception
Kreis, H.; Mafael, A.
Journal of Retailing and Consumer Services 21(4): 590-600
2014
ISSN/ISBN: 0969-6989
DOI: 10.1016/j.jretconser.2014.04.006
Accession: 066997828
PDF emailed within 0-6 h: $19.90
Related References
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