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The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

Nyadzayo, M.W.; Khajehzadeh, S.

Journal of Retailing and Consumer Services 30: 262-270

2016


ISSN/ISBN: 0969-6989
DOI: 10.1016/j.jretconser.2016.02.002
Accession: 066998026


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