Self-conciousness and conformity. Moderating effects of conformity motives and task-interest

Oshimi, T.

The Japanese journal of psychology 71(4): 338-344

2000


DOI: 10.4992/jjpsy.71.338
Accession: 068501731

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Abstract
This study investigated the relationship between self-consciousness and conforming behavior, with conformity motives and task-interest as their moderator variables. One hundred fifty-six (156) participants were asked to imagine themselves in a hypothetical conforming situation, and estimate the probability of their conforming behavior and various conformity motives behind it, as well as their interest in the task. They also completed Self-Consciousness Scale. Among low task-interest participants, those high on private self-consciousness conformed more than the low if either motive for avoidance of isolation or motive for fairness was high, while those high on public self-consciousness conformed more than the low if motive for avoidance of isolation was high. Among high task-interest participants, those high on private self-consciousness conformed less than the low, while those high on public self-consciousness conformed more than the low if motive for fairness was high. The relationship between conformity motives and standards of behavior was discussed.