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A Change in Tourism Environmental Attitudes through Ecotourism Activities - Focusing on Ecotourism Participants in Upo Wetlands -


A Change in Tourism Environmental Attitudes through Ecotourism Activities - Focusing on Ecotourism Participants in Upo Wetlands -



Journal of the Korean Institute of Landscape Architecture 39(1): 56-64



ISSN/ISBN: 1225-1755

Ecotourism is an alternative tourism which can be defined as responsible tourism in natural areas. This study deals with changing the tourists' environmental attitudes of ecotourism activities based on the elaboration likelihood model(ELM). The surveys were conducted based on the same participants to clearly measure the differences of environmental attitudes between pre and post-participation ecotourism activities. A total of 183 samples were collected in Upo Wetlands.The results showed that there were significant differences in the tourists' environmental attitudes between pre and post-participation ecotourism activities. This indicates that ecotourism participants delicately reinforce their eco-friendly attitudes through various ecotourism experiences and educational programs. The most significant finding is that anti-environmental behavior can be relieved with eco-friendliness through participation in ecotourism.

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Accession: 070456090

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