Eclairages sur le marketing de demain: prises de décisions, efficacité et légitimité - Marketing for tomorrow: decision-making, efficiency and legitimacy
Salerno, F.; Benavent, C.; Volle, P.; Manceau, D.; Trinquecoste, J.F.; Vernette, E.; Tissierdesbordes, E.
Decisions Marketing (Bruxelles) (72): 17-42
2013
ISSN/ISBN: 0779-7389
Accession: 074996627
PDF emailed within 1 workday: $29.90
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