Impact du décideur marketing sur l'accountability financière du marketing: propositions pour améliorer la prise de décision managériale - Decision-maker's impact on marketing's financial accountability: Proposals for improving managerial decision-making
Casenave, E.
Decisions Marketing (Bruxelles) (72): 121-137
2013
ISSN/ISBN: 0779-7389 Accession: 075833844
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