Marketing Segmentation Through Machine Learning Models : An Approach Based on Customer Relationship Management and Customer Profitability Accounting
Florezlopez, R.; Ramonjeronimo, J.M.
Social Science Computer Review 27(1): 96-117
2009
ISSN/ISBN: 0894-4393
Accession: 076520703
PDF emailed within 1 workday: $29.90
Related References
Smith, C. 1998: The key to customer care : Customer relationship management can put customer focus back into it and harness the marketing potential of new technology and legacy systems Information Management and Technology 31(3): 133-134Ha, S; Stoel, L 2008: Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme marketing Journal of Customer Behaviour 7(3): 215-229
Ochudlohobing, K. 2002: Customer Relationship Management: ein Marketing-Instrument auch für Bibliotheken? - Customer relationship management: a solution for libraries? Information Wissenschaft und Praxis 53(8): 469-474
Pfitzner, K. 2001: Innovative Kundenorientierung mit Customer Relationship Management - Customer-based innovation with customer relationship management Et. Energiewirtschaftliche Tagesfragen 51(4): 193-195
Kahle, U. 2002: Von der Kundendatenbank zur intelligenten Customer Relationship Management-Lösung - From customer data bank to intelligent customer relationship management solution Et. Energiewirtschaftliche Tagesfragen 52(11): 774-775
Mohammadhossein, N.; Ahmad, M.N.; Zakaria, N.H.; Goudarzi, S. 2014: A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction International Journal of Enterprise Information Systems 10(1): 11-31
Pynadath, M.F.; Rofin, T.M.; Thomas, S. 2022: Evolution of customer relationship management to data mining-based customer relationship management: a scientometric analysis Quality and Quantity 2022: 1-32
Hsin Hsin, C.H.A.N.G.; Kit Hong, W.O.N.G.; Po Wen, F.A.N.G. 2014: The effects of customer relationship management relational information processes on customer-based performance Decision Support Systems 66: 146-159
Ming, M.A.; Zehui, L.I.; Jinyuan, C.H.E.N. 2008: Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value European Journal of Operational Research 187(1): 313-326
Chunhua, T.I.A.N.; Wei, D.I.N.G.; Rongzeng, C.A.O.; Wang, M. 2006: Customer future profitability assessment : A data-driven segmentation function approach Lect. Notes Comput. Sci: 28-39
Chinnalagu, A.; Durairaj, A.K. 2021: Context-based sentiment analysis on customer reviews using machine learning linear models PEERJ. Computer Science 7: E813
Whelan, P. 1999: New models for managing customer interactions: A look at Enterprise Customer Management strategies Information Management and Technology 32(2): 78-79
Khodakarami, F.; Chan, Y.E. 2014: Exploring the role of customer relationship management (CRM) systems in customer knowledge creation Information and Management 51(1): 27-42
Kim, Byeong Yong 2008: Mediated effects of customer orientation on customer relationship management performance International Journal of Hospitality and Tourism Administration 9(2): 192-218
Bertsimas, D.; Mersereau, A.J. 2007: A Learning Approach for Interactive Marketing to a Customer Segment Operations Research 55(6): 1120-1135
Nyadzayo, M.W.; Khajehzadeh, S. 2016: The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image Journal of Retailing and Consumer Services 30: 262-270
Benedetto, M. 2003: De la vente d'assurances au customer relationship management : Le rôle des outils techniques dans la recomposition d'une activité - From the sale of insurance to customer relationship management: The role of technical tools in the reconstruction of an activity Reseaux (Issy-Les-Moulineaux) (120): 207-239
Gardini, M.A. 1999: Customer satisfaction management in the hotel industry: a process oriented approach for the design of customer focused services Tourismus Journal 3(1): 5-29
Yaghoubi, M.; Asgari, H.; Javadi, M. 2017: The impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: a study in the Iranian hospitals Journal of Education and Health Promotion 6: 6
Lippert, S.; Monch, A. 2003: Self improving Customer Relationship Management: eine Chance für die Energiewirtschaft - Self improving Customer Relationship Management: an opportunity for energy economy Et. Energiewirtschaftliche Tagesfragen 53(1-2): 46-49